Are you SPR (School PR) Draft Ready?
What a spectacle!
But in truth, the glitz and wildly hyped-up predictions obscure the months of hard work leading up to draft night.
The pressure is incredible.
Pro football teams make their selections in the draft, using their own evaluations of a big crop of recent college players.
The actual criteria used to assess individual players is secretive, and varies from team to team, but nevertheless, I find it fascinating.
Key “must haves” include:
• game technique
• an arrest record under double digits
All of this makes me wonder what a 2016 SPR Draft of School Leaders and Communicators would look like.
What attributes and “emerging skills” would cause a school leader or communicator rise to the top of a school district’s draft board in 2016?
From a base of extensive research (AKA crazy guesses) my list includes these:
• an understanding of the difference between EFFORT and PERFORMANCE,
• a willingness to pursue METRICS THAT MATTER vs. metrics that simply measure,
• the desire to serve, since CUSTOMER SERVICE is the future of marketing,
• a propensity for taking ACTION, the real-world experience builder,
• the humility to invest in personal growth, bringing in MENTORS who will challenge and push,
• the ability to cultivate more than just friends for their district, but ALLIES,
• and an arrest record under double digits.
This last one is important, too, you know.
Not only does it work well for the NFL –
It’s about the only one that’s easily do-able for me.
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