Have you ever had a “great idea” backfire? – SCN Encourager

These marketing boo-boos must’ve looked good on paper.

Coors light at 7.54.26 PMBut they sure “bombed” once they hit the street.

This Coors Light case doesn’t look like any six-pack I’ve ever purchased.

And worried police officers in Toronto thought it looked more than a little suspicious, too.

So they closed down a busy intersection to investigate and created a traffic tie-up that probably turned angry commuters into brand new customers of Labatts once they got home.

I would’ve loved to have heard the excuses the nervous creatives at Coors gave to their bosses for this scavenger hunt debacle.

Years of experience have helped me become a pretty good judge of excuses, if I do say so myself.

Here’s the link to the CBC News story containing this “oopsy” and six other promotional blunders.

Dr. Pepper’s idea to bury a million dollar gold coin in an historic cemetery as part of a contest gets my vote for the “best of this mess.”

So hey! I don’t know about you… but I’m calling this day good!

As difficult as it may be for you to believe, none of these screw-ups can be traced back to me.


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