These marketing boo-boos must’ve looked good on paper.
This Coors Light case doesn’t look like any six-pack I’ve ever purchased.
And worried police officers in Toronto thought it looked more than a little suspicious, too.
So they closed down a busy intersection to investigate and created a traffic tie-up that probably turned angry commuters into brand new customers of Labatts once they got home.
I would’ve loved to have heard the excuses the nervous creatives at Coors gave to their bosses for this scavenger hunt debacle.
Years of experience have helped me become a pretty good judge of excuses, if I do say so myself.
Here’s the link to the CBC News story containing this “oopsy” and six other promotional blunders.
Dr. Pepper’s idea to bury a million dollar gold coin in an historic cemetery as part of a contest gets my vote for the “best of this mess.”
So hey! I don’t know about you… but I’m calling this day good!
As difficult as it may be for you to believe, none of these screw-ups can be traced back to me.