Most readers will only scan your headlines.
In fact, only a small percentage will bother with your first paragraph.
This really aggravates me.
I can’t even get people to bother with my headlines!
How do those other writers do it?
No wonder I’m losing sleep.
So given the research – and all of the falderal about “effective headlines” – it’s time to get serious about this business.
Especially with important Back-to-School events coming up.
Copywriter Michael Masterson says connecting a headline to one of these “Four U’s” always helps.
What do you think?
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I hope Masterson’s “Four U’s” do the trick.
I’d love to have a more peaceful night’s rest.
And I know Cindy would be happier if I wasn’t tossing and turning so much.
Every morning she asks me why it’s only my sleep I lose when I’m aggravated… and never my appetite.
I don’t mind her teasing me this way.
But when she’s constantly asking “Is your lousy writing affecting your health?”
That bugs me.
Because dang it –
Her question is actually a fantastic headline!
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