Think quick. Answer this in 2 seconds. Why does design matter? – SCN Encourager

And don’t bother asking “what’s the rush?”

That’s irrelevant.

Because “everything speedy-kwik” is the name of the game right now.

We all accept the accelerating pace of life today.

We better, because in many ways we’re probably as culpable as anyone else in fueling this reality.

It’s a fact that most of us will only give a website about two or three seconds to catch our eye (on average) before we click away.

And this is where good design comes in.

It’s what actually keeps us hanging around awhile longer.

I had never given design much thought before.

But more and more, I’m seeing how good design is one of the best strategies there is to encourage people to slow down and take at decent look at the story you’re telling.

I never realized how visual quality directly correlates to our attention spans.

People enjoy browsing and surfing – and poor design is the main reason for their nano-second click-aways.

This is why I’m passing along a Fast Company article about design at Pixar.

Not every article about design is this straight-forward.

The four lessons about design are so down-to-earth that even a guy like me who can barely dress himself without his wife assessing the potential for public humiliation can see their value.

1.  do your research

2.  collaborate across teams

3.  keep it simple

4.  pay attention to the details

I might even try out #2 with Cindy later this week now that I’ve given Pixar’s list a second look.

Perhaps I can talk her into paying less attention to the details if I show a willingness to collaborate across our team.

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