In-between this weekend’s fireworks & BBQs, did you catch Google’s clever event-jacking? – SCN Encourager

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You gotta give Google credit.

Its creative team members sure know how to burst through the clutter.

They took note of Saturday’s and Sunday’s big time events–

and saddled right up to them!

Now we school folks may take some time off “summer sliding” here and there, but they didn’t. (But I’m not complaining about this at all, mind you…)

If you “googled” anything at all on Saturday, July 4th, you saw this.

Obviously, they didn’t begin collaborating and sketching this out at midnight on July 3rd.

They began doodling their way toward effectively “holiday-jacking” July 4th on their Google site months ago.

They had even less time to ride on the coat tails of our World Cup Women’s Soccer Team.

But somehow they doodled up a cool way to “event-jack” this one all day on Sunday, too.

Pretty clever, don’tcha think?

Don’t you wonder how Google accomplishes this design feat time and time again?

A few days ago, I might’ve guessed that Google’s HR department must use a rigorous regimen of standardized tests to attract primo creative talent.

I never would’ve imagined it would actually advertise for “full time doodlers” to join its team.

The bait Google dangles before job seekers is somewhat unusual.

Variety.
Fun.
Doing work that matters.

It also has an intentionally unique culture and community worth learning a bit about, as this fascinating article reveals.

And look over Google’s three “bait” elements again.

For most of us, they probably fit our own working environment as well.

I’ll admit it.

I like having these three blessings to count every Monday.

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