Along with school communicator, you may want to add “wrangler” to the list of positions you’ve held.
In a recent job posting for a “communications social media wrangler,” CNN is affirming what many have already been saying about today’s ever-changing marketing and PR landscape.
It’s like the wild west!
And the winners are usually those who are speedy-kwik on the draw.
When CNN couldn’t come up with the appropriate wording for a new position in its communications department, it advertised the need for a social media savvy “wrangler.”
Someone able to herd “projects” from here to there, night or day.
And someone who knows that every trail has its puddles.
Dang, I would’ve been perfect for CNN as a young whipper-snapper.
My mom tossed out my cherished cowboy hat, toy six-shooter, and genuine cowhide holster without even telling me many years ago.
I must’ve been away at my high school prom or something.
But no matter.
I’m older and more mature.
Just watching the Lone Ranger’s classic “Hi Ho Silver Away” rear-up and ride-off now makes my back hurt.
So, no doubt the position of social media wrangler for CNN is best filled by a younger school communicator.
But still, I think I would’ve been pretty good at it just the same.
I’m already bilingual in old-time PR wrangler’s lingo.
• Do it right or get off the horse.
• Don’t squat on your spurs.
• Ride it like you stole it.
• The fastest way to move cattle is slowly.
• Practice looking tough when you’re out of sight.
And, of course, my favorite:
• Don’t kick a cow patty on a hot day.
Far above the lowly level of tenderfoot!
Maybe I’ll apply for that CNN position after all.
God willing and if the creek don’t rise.
But then again, maybe I won’t.
The #1 wrangler maxim heard on those straight-shooting prairies of yesteryear hardly represents today’s media anymore, does it?
Fast is good, but accurate is better.
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –