Ha! No bad luck for me. I’m on a roll!
I dodged a major bullet.
No, it had nothing to do with Friday the 13th.
But it had everything to do with Saturday the 14th.
I actually remembered it was Valentine’s Day and made plans with Cindy.
Well, sort of…
To be honest, I didn’t remember Valentine’s Day was coming up.
So, while I can’t really tell you that I remembered Valentine’s Day straight up… I certainly affirmed it right away when I was asked.
And that’s almost the same thing, don’tcha think?
Let’s not quibble.
Besides, other pleasant surprises keep coming my way yesterday.
At first, getting this Encourager together was getting the best of me.
I was skittish about sharing with you this recent Digital Intelligence Briefing put together in partnership by Adobe and E-consultancy.
Any assignment that includes the words “Brief” and “Intelligence” is a minefield for me, as you well know.
I wasn’t sure I was up to the challenge of delving into ROI measurements, geo-targeting, and omni-channel personalization.
What the heck are these things, anyway?
An they hardly seem like things you can brush up on in one speedy-kwik cram session.
That whole “data driven marketing” topic is perplexing to me, too.
And that was brought up in the briefing, too.
It probably contained some insights relevant to our work.
Maybe if I started reading it instead of procrastinating, I’d catch a break.
I definitely wanted to know what marketing tactics were consistently hitting the mark today, and I could only hope that they wouldn’t be too foreign to me.
Maybe the briefing would feature tactics like “increased video” and “go more mobile” – tactics I had written about before.
The briefing uncovered a shocking tactic (for 2015, that is) that is tops in drawing people toward a business or organization and increasing the likelihood of their continued loyalty.
It far exceeds the impact of any of the other marketing tactics surveyed.
And I totally lucked out when I saw it at the top of the briefing list.
I knew what the tactic was!
And so do you.
The most effective marketing tactic today according to the briefing is the provision of excellent customer service.
Do you want to stand out from the crowd?
Be seen as remarkable?
Pursue it with excellent customer service.
So there you have it.
Something simple to carry you into your Valentine’s weekend.
(And you thought I’d forget!)