I’ve got my groceries? Now where’d I park?

Honey? Have you seen my car keys?

I hate it when my car keys aren’t where I left them… or at least don’t stay where I remember setting them.

If I could afford it, I’d hire a couple of plaid-shirted Bigfoot trackers with shaggy beards from Washington State to stake out and video where my keys mysteriously go whenever my back is turned.

Oh, how I’d love to get those previously unseen gremlins and elves on tape. Tell me that wouldn’t make me the next YouTube sensation!

But this whole “can’t find stuff” business is beyond annoying.

Now I can’t even locate my comfort zone.

But luckily, marketing expert Seth Godin says it’s not my old age setting in.

He’s convinced we are ALL struggling with finding our comfort zones today because… they’ve moved!

And school leaders and communicators must come to grips with this.

“The safety zone has moved,” Godin notes. “Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.”

Make art. Seize new ground. Go forward without a map.

I’m ready! Are you? Let’s go!

Honey? Did you find my car keys yet?

Tom Page, SCN