Yay or nay. You’re only as good as your “last impression.” – SCN Encourager

This is an epic “last impression” story.

The facts:

In 2004 Blockbuster Video enjoyed $6 billion on annual revenues.

Yay!

In 2010 it went bankrupt.

Nay.

So what went wrong?

Well, for starters, on a pivotal day in 1997, one particular Blockbuster customer became irate when he was forced to pay $40 in late fees.

He left the store carrying with him a “last impression” that set in motion his “never again” resolve.

The customer was Reed Hastings, the founder of Netflix

Even I couldn’t miss the lesson here.

Sometimes your “last impression” can indeed come back to haunt you.

And don’t I know it!

That’s why as you’re reading this… I’m already working on tomorrow’s Encourager.

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