This would be a great gig for a school communicator!
And making sure to look up while I’m outside-looking-in.
All seven stories up.
This is the Longaberger Basket Corporate Office Building in Newark, Ohio.
It’s a $30 million mega-replica of the popular Longaberger medium sized go-to-market basket.
Wouldn’t you just love to have a bedrock visual that similarly resonates with one of your hallmark programs or initiatives?
The Longaberger marketing manager sure is one lucky duck.
He or she probably doesn’t have to sit around scrolling through hundreds of photos of kids working on their computers, kids sitting on the floor reading a book, kids getting off the school bus, or some kid playing the trombone.
He or she doesn’t have to make the tough judgement calls we must make in our quest to secure the right visuals.
There’s no “one visual” that could possibly represent the full range of what our schools do.
Culling through a school communicator’s photo files takes time.
A lot of it.
It’s probably not this way at Longaberger.
When the branding manager there needs a stunning visual image to pop onto their website or on a postcard, there’s the grand choice of one.
It must be nice.
For him or her, it’s one and done.
And then go home.
It’s almost tempts me into falling into a bout of communicator envy.
But you can’t beat the variety of moments, people, and events that we enjoy in our schools every day.
So, as appealing as it looks, I don’t think I’d want to work for an employer so closely tied to a singular over-sized and over-the-top visual.
Nope, it’s not for me.
Well, okay… maybe I could work here!
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