At least now I know why I’m psycho (and why you probably are, too) – SCN Encourager

Take a look at this chart and then tell me I’m wrong

Have you ever wondered why promoting our schools is so exhausting?

Screen Shot 2016-02-04 at 8.18.16 PMThis simple infographic will show you 42 reasons why.

It even calls them “proofs.”

Case closed.

You’ll be amazed to see the wide range of considerations we all should think about in creating our various school marketing and PR campaigns.

Right-brained school communicators need to consider the decision-making touchpoints of the left-brained.

And left-brained school communicators need to do the exact opposite.

Screen Shot 2016-02-04 at 9.15.42 PMOr just smile politely and proceed to fake it.

Here’s the link to the pdf of the chart so you can see it more clearly and print it out.

This resource will definitely inspire a new idea or two as well as give you an A-Z framework for evaluating the extent of your district’s marketing messages.

I hope I didn’t overhype its value by saying “You’ll be amazed…”

I probably worded it this way out of fear.

Afraid that my superintendent would write down the 42 proofs on a legal pad and call me into his office to praise me for how I connect with 7 of them… and then demand to know why he hasn’t seen any evidence that I’ve attempted to use the other 35.

I hate situations like this.

What good answer can I give?

Explain that I’m lazy?

Or admit that I’m ignorant?


An experienced school communicator should be able to come up with a better reply than this.

I think I’ll blame “budget.”

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