Now it’s time to TAX your marketing mindset – SCN Encourager 4/15/2014

By Tom Page, SCN Founder | The Encourager

A four-letter word got my attention.

Screen Shot 2014-04-14 at 5.02.58 PMAccording to communications expert Ted Rubin, the magical four-letter word for connecting you and your brand to young parents today is the word: WITH.

He said that the future’s most effective marketing campaigns must be created and carried out WITH your targeted audience of millenials, not just tossed out AT them.

Screen Shot 2014-04-14 at 5.13.48 PMRubin concedes that the work won’t be easy.

Millenials aren’t always the easiest demographic to understand.

A number of new approaches and measurable strategies are offered in his book Return on Relationship.

And wouldn’t you know it?

He emphasizes that successful 21st century marketing will demand extra effort.

Dang. (Or substitute your own four-letter word here if you like.)

Tom Page, SCN
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About the Author

Prior to launching SCN I was the communications director for Holland Public Schools in Holland, Michigan for 20 years. The challenges for in-the-trenches school communicators are many – and if I can help you in any way, give me a call. I'm a former teacher and I've managed more than 100 election campaigns of all types and sizes over the years. (I was even featured in the Wall Street Journal... a very, very slow news day, no doubt!) I created the School Communicators Network because I believe the noble purpose of education deserves the best marketing and PR possible. And there's a lot of talent and expertise we can tap into! I'm also convinced we can support each other while remaining human and having fun, too. You can reach me at

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