Now it’s time to TAX your marketing mindset – SCN Encourager 4/15/2014

A four-letter word got my attention.

Screen Shot 2014-04-14 at 5.02.58 PMAccording to communications expert Ted Rubin, the magical four-letter word for connecting you and your brand to young parents today is the word: WITH.

He said that the future’s most effective marketing campaigns must be created and carried out WITH your targeted audience of millenials, not just tossed out AT them.

Screen Shot 2014-04-14 at 5.13.48 PMRubin concedes that the work won’t be easy.

Millenials aren’t always the easiest demographic to understand.

A number of new approaches and measurable strategies are offered in his book Return on Relationship.

And wouldn’t you know it?

He emphasizes that successful 21st century marketing will demand extra effort.

Dang. (Or substitute your own four-letter word here if you like.)

Tom Page, SCN
carTues 041514



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