A four-letter word got my attention.
He said that the future’s most effective marketing campaigns must be created and carried out WITH your targeted audience of millenials, not just tossed out AT them.
Millenials aren’t always the easiest demographic to understand.
A number of new approaches and measurable strategies are offered in his book Return on Relationship.
And wouldn’t you know it?
He emphasizes that successful 21st century marketing will demand extra effort.
Dang. (Or substitute your own four-letter word here if you like.)