A speedy-kwik poke at the words you use (a lesson in branding) – SCN Encourager
Here’s a revealing study on the impact of “filler words.”
I didn’t even know what “filler words” were until I read this article.
But they’re those words and short phrases we all use to fill in our conversational gaps.
(Er, in my case… my thought gaps.)
Filler words are common bridgers like:
– you know,
– you know what I mean?,
– and “Hold on. I’ll be right back. I’ve got to run to the bathroom.” *
[* This last one wasn’t really included in the study, but it should’ve been. I use it often enough!]
Anyway, this extensive study theorized that salespeople who overused filler words in their conversations with prospects would close fewer deals than their “better talking” counterparts.
Seems like a reasonable assumption, wouldn’t you agree?
Surprisingly, the study concluded that the overuse of filler words had no impact at all on a salesperson’s success.
Other factors were more critical; largely the ones involving behaviors like friendliness, product knowledge, and follow-through.
So once again, I’m given the opportunity to highlight that effective branding is more about what we do than what we say.
And please know… I don’t mean to come off as preachy.
Personally I take no joy in learning that filler words are essentially insignificant blips.
You read what I write.
Filler words are my lifeblood!
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