That’s easy for Warren Buffet to say – SCN Encourager 2/26/2014

Sometimes I murmur this to myself.

And wonder if Warren Buffet watches the financial news on TV the same way we do.

More than likely, he doesn’t watch much TV at all — and that’s what helped him become Warren Buffet, billionaire.

But still, I wonder what it must be like to hear the advice of various financial and investment experts with the knowledge that you could immediately act on that advice if you wanted to.

The hottest investment tip of 2014 could plop right onto my lap… but before I could act… I’d have to call Cindy on the phone while she’s out shopping with her mother and plead with her to rush back home with the checkbook.

And even then, the window of opportunity would slam shut during the 30 minutes I’d need to “explain” to her why I was so desperate for the remaining $126.55 of our liquid assets.

There’s no way I could ever be a confident, fast acting investor like Warren Buffet.

I’ve got more hoops to jump through than he does.

I’ve also got a few more hoops to jump through when it comes to marketing and communications.

Ken Davis is a national speaker and well-known comedian.

He’s written a highly recommended book on presentations called “Secrets of Dynamic Communications.”

He knows a thing or two about creating the “Wow!” factor.

Recently he said that “Wow!” is found at the intersection of the Pretty, the Practical, and the Personal.

A less secretive and dynamic way to say this is that “Wow!” communications require —
the visual,
the useful,
and the emotional.

While these three components make perfect sense, the visual (“the pretty”) is the most difficult one for me to imagine and develop.

I simply get lost in muddle of graphics, images, colors, and white space.

But then I saw this slideshare yesterday about the use of typography.

As a non-designer I found these tips amazingly simple and do-able.

Here’s the link if you’ve got two minutes to spare.

You might be inspired to give your next deck of Powerpoint or Keynote slides a new look!

I never thought typography alone could make this kind of impact.

If only it could do the same for my investment miscues and missteps.

And please don’t think I was being critical or disparaging of Warren Buffet at the beginning of this Encourager.

Far from it.

I think he’s a great guy.

So much so that I hope to discover we’re related in same way.

Now, wouldn’t that be something?

Wow!

Tom Page, SCN