The hype, hoopla, and the hope (for us!) of Super Bowl 50 – SCN Encourager

The Super Bowl is not really about “the game,” is it?

Nope.

There’s something else about it that reels us in.

And no, I’m not talking about the ads, either.

(Oh sure, we could talk about the ads… at $5 million per 30 second spot… there’d be plenty to riff about.)

But I’m talking about something else.

(And no, I’m not talking about how to creatively event-jack the Super Bowl and cross-promote your school district on Twitter.  Here’s a great marketing article that spells this out better than I ever could!)

What I’m talking about – and this is a positive thing actually – is our inner desire to be included at the grand party.

And I think the Super Bowl every year serves as a big time reminder that we also have “super stuff” occurring in our school every day worthy receiving their share of the accolades.

Very few of us missed rallying under the Super Bowl banner Sunday night, not only because it’s fun, but also because it’s inescapable.

The Super Bowl has been crammed into our national and individual traditions.

As in my case, where my brother keeps reminding me non-stop (he’d say just “twice”) in the 20 hours leading up to the game to be sure to bring over the beer for the cooler and the wings for the grill.

(Sheesh! You forget just once and he…)

Wouldn’t it be amazing if all of our own little Super Bowl moments at school were proportionally hyped up with the same “it’s who we are, it’s what we do” fervor?

No one misses out on the Super Bowl (unless someone intentionally chooses otherwise) while paradoxically most of our Super Bowl moments at school go totally unnoticed (unless someone intentionally chooses otherwise).

As school leaders and communicators we are blessed with the privilege of hyping up our Super Bowl moments in the best way we can.

We just have to intentionally choose to do so.

We have so many “little wins” taking place all around us.

They deserve the spotlight, too.

Of course, those of us who are Lions fans at this time of year have to get past our annual depression and our utter lack of experience in recognizing anything that looks like a win, big or little.

But at least gathering together to celebrate our schools doesn’t depend on me remembering to bring the beer and the wings.

That’s good.

I’m counting that as a blessing, too.

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