There’s a myth out there we deny at our own peril – SCN Encourager

And no, it has nothing to do with leprechauns and pots of gold

They’re not myths.

Screen Shot 2016-03-17 at 10.34.13 PMThey’re real.

At least they were yesterday.

I saw ’em!

I’m talking about a different myth – the myth many of us unfortunately “assume to be true” everyday.

And then allow it to shape our school communication strategies.

It’s called the myth of over-communication.

Jay Baer highlights it in his new book Hug Your Haters.

In his extensively researched, but fun to read book, Baer reveals that is nearly impossible to over-communicate with the people you hope to keep as customers and loyal users.

Screen Shot 2016-03-17 at 10.41.16 PM

No matter how wonderful and frequent you believe your customer contacts and positive touchpoint interactions to be, Baer points out that they aren’t enough.

You simply cannot over-communicate anymore.

This takes a lot of effort.
(Yeah, I always hate finding that out…)

But it’s worth it.

For example, an unhappy customer (or parent) who you are able to “hear and respect” will become a more powerful advocate for your organization by a power of eight than the “basically satisfied” customer (or parent) who is just going through the motions.

Would you like to increase the number of people speaking up for your schools?

Then start “hearing and respecting” them as they contact you to complain.

They may not realize it at the time, but their complaints (in a strange kind of way) signal a willingness grow in their relationship with you.

Mind you, I think this only works for businesses, organizations, and school.

I tried “complaining” about things at home just to see if this was an effective way to signal my desire to grow in my relationship with my wife and daughters.

It’s not.

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