The early adopters are already off and running.
I’m still sitting up in the bleachers watching and wondering what the future impact of the new “wearable ads” technology will be.
I’m plopped comfortably in the cheap seats because I’m hoping to delay another inevitable “if you can’t beat them, join them” cave in.
New technology doesn’t automatically guarantee that something better is on the way – so I’m hopeful “wearable ads” have a rough and rocky road ahead.
Besides, isn’t the intended marketplace for “wearable ads” already saturated by millions of people like us walking around in t-shirts?
More sure doesn’t seem like merrier to me.
I can’t deny that carrying around a tiny ad on a wristwatch is easier than hauling around a sandwich sign.
So whatcha think?
You take the lead.
Here are two articles that spell out two contrasting futures for “wearable ads.”
This one describes seemingly insurmountable obstacles.
This other one provides an excellent “how to” for jumping on the bandwagon now.
Futurist David Zach nails it when he says that it’s frequently not easy to determine if something is a “fad” or a ‘”trend.”