Whatcha’ think? It’s good to be a “bucket filler,” right? – SCN Encourager

As a former 2nd grade teacher, I say “yes!”

Screen Shot 2015-06-16 at 7.31.18 PMWould any classroom teacher actually think otherwise?

Our world is a better place when all of us are aware of the needs of others and reach out with kindness and caring.

That’s what the best badge-earning bucket fillers do day-in and day-out.

We should appreciate all of the “bucket fill-osophizing” programs and activities in our schools.

This in reference to elementary schools, of course – not at college campuses, where the notion of “tastes great, less filling” means something totally different.

In marketing and communications circles, the concept of “bucket filling” also takes on a much different, less positive meaning.

And it’s helpful for school communicators to keep it in mind, as a speedy-kwik mental barometer of any situation.

Think about the classic emergency “bucket brigade” analogy.

bucket brigadeA fire of flares up.

You grab a bucket.

Your team pitches in.

The fire gets put out.

Ta-dah!

The bucket brigade to the rescue!

I’ll bet you’ve helped put out your share of fires just this past school year alone.

So, filling buckets as part of the district bucket brigade has its place.

But leadership coaches advise marketers and communicators to remember the difference–
between bucket-filling and designing,
between bucket-filling and nurturing,
and
between bucket-filling and fulfilling. 

This should be easy to remember.

Usually nothing good is happening when you’re told to bring a bucket.

Believe me, I know.

The very few times Cindy has ever shouted to me, “Tom, quick! Grab a bucket and get over here!” have never been because she was suddenly eager to fill it up with kindness and caring.

It’s always signaled the arrival of an unpleasant surprise.

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