You have more skills than I can list.
But you know me.
That won’t prevent me from giving it a shot.
So here’s my school PR spidey-sense Sweet Sixteen.
And you’ll find Sad Fact #4 (a sense I think we need to call upon more often) bringing up the rear.
I have no doubt you bring all 16 of these senses to the school leadership table in your own unique way.
The SENSE of direction: what’s the purpose?
The SENSE of foundation: what’s best for kids?
The SENSE of frugality: what can we afford?
The SENSE of place: where will we do this?
The SENSE of time: when will we do this?
The SENSE of structure: what’s allowed in the contract?
The SENSE of progress: how we measure this?
The SENSE of people skills: do we have the right people on the bus?
The SENSE of mobility: do we even have the right bus on the right route?
The SENSE of competency: what’s do-able in the real-world?
The SENSE of eventual value: who really will benefit?
The SENSE of “Javert” (my only Les Mis reference): is this legal?
The SENSE of formality: is this in keeping with district policy?
The SENSE of geekiness: can our technology support it?
The SENSE of weather: is there a dark cloud on the horizon?
The SENSE of humor: a funny thing happened on the way to the Board meeting…
And as proficient as we are in all of the above senses, Sad Fact #4 is something we need to ramp up.
So I encourage you to move it to the very top of your school PR spidey-sense tool box.
At least within easy reach.
Let’s better promote and advance a SENSE of Possibility.
And who better than us?
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