Do you have school PR spidey-senses? (and Sad Fact #4) – SCN Encourager

You have more skills than I can list.

But you know me.

That won’t prevent me from giving it a shot.

So here’s my school PR spidey-sense Sweet Sixteen.

And you’ll find Sad Fact #4 (a sense I think we need to call upon more often) bringing up the rear.

I have no doubt you bring all 16 of these senses to the school leadership table in your own unique way.

The SENSE of direction: what’s the purpose?

The SENSE of foundation: what’s best for kids?

The SENSE of frugality: what can we afford?

The SENSE of place: where will we do this?

The SENSE of time: when will we do this?

The SENSE of structure: what’s allowed in the contract?

The SENSE of progress: how we measure this?

The SENSE of people skills: do we have the right people on the bus?

The SENSE of mobility: do we even have the right bus on the right route?

The SENSE of competency: what’s do-able in the real-world?

The SENSE of eventual value: who really will benefit?

The SENSE of “Javert” (my only Les Mis reference): is this legal?

The SENSE of formality: is this in keeping with district policy?

The SENSE of geekiness: can our technology support it?

The SENSE of weather: is there a dark cloud on the horizon?

The SENSE of humor: a funny thing happened on the way to the Board meeting…

And as proficient as we are in all of the above senses, Sad Fact #4 is something we need to ramp up.

Especially today.

So I encourage you to move it to the very top of your school PR spidey-sense tool box.

At least within easy reach.

Let’s better promote and advance a SENSE of Possibility.

And who better than us?

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