Archive for February 2013
The SCN Encourager – Tuesday, February 5, 2013
Day 2. The ONE thing every winning campaign has . . . The ONE thing every winning campaign has is a WRITTEN PLAN. What? This is the Day 2 blockbuster? Seems ridiculous, I know. But many school campaign teams never really operate off of a written plan. Perhaps energized by a well-intentioned idealistic spirit that…
Read MoreThe SCN Encourager – Monday, February 4, 2013
You’ve been drafted. Campaign Tips Bootcamp. Day 1. OK. Maybe it wasn’t the greatest idea to have the first day of “Campaign Tips Bootcamp” right after Super Bowl Sunday, but what the heck? Besides, that’s me – chock full of not-so-great ideas. So I’m hoping that with all of the hullaballoo and attention focused elsewhere…
Read MoreGuest post by Karen McPhee
Shhh…the product is talking now! In his book Design Like Apple, corporate design guru John Edson lays out seven principles he believes led Apple to greatness and cemented Steve Jobs’ destiny as a messianic genius. While the book is certainly worth reading, its third chapter is particularly enlightening for school communications leaders. The title of…
Read MoreThe SCN Encourager – Friday, February 1, 2013
Election campaigns pointers. (Ouch! That one hurt.) Two of the topics plopped into your inbox earlier this week were risk-taking and the future. Like Frick and Frack, or Bonnie and Clyde, or Bieber and Twitter Followers, if ever two things went together, it’s risk-taking and the future. As you know, much of what we do…
Read More