Archive for June 2013

Our Awesome Trait #3: filling-in-the-blanks “speedy kwik” I enjoy looking at the printed pieces, videos, and presentations other school communicators create and distribute. My wife could hang three new picture frames in our living room and I’d never notice for weeks – but if a neighboring school district modifies its website or sends out flyers…

The Awesome Trait #2 of School Communicators perpetually haunts us. Yesterday I introduced my list of the “5 Awesome Traits of School Communicators.” Awesome Trait #1 on Monday highlighted our universal willingness to always extend a helping hand. I offered three tangible examples and, unlike last week’s never-to-be-repeated donut article, no one responded back to…

Sometimes all you can do is stand back and marvel. And maybe even smile a bit. At any rate, you’ve got to love what we school communicators do… and more importantly, who we are. I can’t say I’ve actually sat around thinking about all of us in this way until recently – but after my…

Every now and then you come to a crossroad in your career. When you work with good people who are good at what they do – and you’re all aspiring to a good purpose – you’ve got a good thing going. And good is good, right? This is one reason why I believe the job…

When someone outside of “our choir” praises teachers, I notice. And I know you do, too. And appreciating people who make the effort is a good way to keep the momentum going. Pam Moore is a “marketing nut.” (Her tagline, not mine, btw…) Pam was named by Forbes Magazine as one of the Top Social…

My “roaming eyes” and the best explanation I can muster…  The other night I experienced the longest drive home. Ever. Or at least it felt like it. Although only my wife and I were in the car, I knew I should’ve taken a cab. Husbands can always sense when trouble’s brewing. “It’s shameful,” she said.…