Archive for November 2013
Complex and convoluted. (Confused?) – SCN Encourager 11/1/2013
You don’t have to be. Robert Cialdini keeps the psychological mumbo-jumbo to a minimum in his book “Influence.” I only used the Confused, Convoluted, and Confused wording in my subject line to test how widely popular it would be with you and other school communicators. It flopped. Apparently, the marketing guru who advised power-packing email…
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