Archive for November 2013

How to win every time, every day. – SCN Encourager 11/11/2013

And don’t worry. This advice wasn’t written on some napkin. It comes from the late Jim Rohn, the well-respected leadership and life coach. Jim Rohn’s insights into greater self-confidence, achievement, and happiness still are highly valued by many organizational leaders. In fact, I often see his quotes below the email signature lines of several school…

Read More

It’s Friday. What a great day for controversy! – SCN Encourager

I never find silver linings behind my dark clouds. Only silver-plated controversies. Think I’m kidding? Consider this. And mind you, although there are skads of writing gurus on the internet who recommend “inserting a controversial topic” into articles to increase readership and engagement, I’m not a subscriber of this practice. (Here’s an example.) But some…

Read More

No, I didn’t forget that headlines are important. – SCN Encourager 11/7/2013

And apparently, some of you didn’t either. I received a few interesting responses back from yesterday’s Encourager about “rock star” email subject lines. I’m always appreciative for your feedback and I employ my “political campaign” experience to categorize it appropriately. When I receive responses to an Encourager that are critical and negative, I place them…

Read More

Please read me. (I’ll beg if I have to.) – SCN Encourager 11/6/2013

Do your emails blast off with “rock star” subject lines? Mine do. Unfortunately, the only people who really notice are fellow fans of Herman’s Hermits! We share a warped view of what defines “rock star.” This probably explains why my subject lines of “Power to the people, bro’” and “Tell it like it is, mama!”…

Read More

Want to tweet fat in skinny jeans? – SCN Encourager 11/5/2013

I didn’t know what to think when I received this email? It all sounds kinda painful to me. But “tweeting fat” must be a good thing, right? And, if it is, who’s actually doing it? Until a few hours ago, I can’t say I had an answer. Here’s my freshly typed up list, though. And…

Read More

Video Tips. MSPRA. I’m impressed! – SCN Encourager 11/4/2013

I hope you know this already. I appreciate school communicators everywhere — of every age, size, shape, and skill level. (I created these parameters especially so I could include myself…) If it seems like I’m high-fiving my own profession, I guess I am.  And words of praise are all I have. They’re cheaper than passing…

Read More