Archive for May 2014
Why “think” all by yourself? – SCN Encourager 5/14/2014
Think with Google. I’m not kidding. My bicycle has more gears in working order (aka “less rust”) than my brain does. Apparently, I don’t use either one as much as I should. So when I received a note about Google’s free “Insights” link I perked up. With Google’s capacity to monitor all of our searches (yours, mine, all of…
Read MoreThe most valuable real estate on the planet – SCN Encourager 5/13/2014
And no, I did not learn this from my realtor brother! Besides, he hasn’t returned any of my calls since he was trapped in a recent lockdown at one of our schools. (The crybaby!) But his expertise isn’t needed, anyway. We all know expensive top-of-the-market real estate when we see it. We have heard (and probably repeated) the…
Read MoreTwo lessons for us from the NFL Draft – SCN Encourager 5/12/2014
And there may be plenty more to come. But Seth Godin will need to give you those – assuming he’s even a football fan. As you probably guessed (or perhaps feared), I eagerly scooped up my TV remote last Thursday evening and turned on the NFL Draft. Cindy was out-of-town for a work-related conference, so what choice did I have? School communicators…
Read MoreConnecting the content marketing dots – SCN Encourager 5/9/14
Let’s connect seven dots and see if they bolster our understanding of content marketing. (Be ready to bail me out here. This might be another one of my silly round-a-abouts.) Here goes — • Dot 1 Did you know that the respected Marketing Profs team recently released its list of the “Top 50 Content Marketing Thought Leaders?” (How…
Read MoreIs a 1% improvement ever worth the effort? – SCN Encourager 5/8/2014
You’d hardly think so. Even when school districts squeeze budgets and dig deep to afford a 1% pay increase for staff, I sometimes wonder if I’m missing what all of the excitement is about. Whether you’re talking about compensation or grade-level student achievement targets, a stated increase of only 1% in anything seems ridiculously small and insignificant. What…
Read MoreEureka! There is a “silver bullet!”– SCN Encourager 5/7/2014
Forget what you’ve been led to believe. There is such a thing as a school communicator’s “Holy Grail!” And after about five weeks into my extensive three county search (limited only by my $83 SCN travel budget), I’m excited to reveal my findings. Originally I thought our elusive “silver bullet” – the always effective and totally easy tactic for all that…
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