Archive for June 2014

This is my kind of marketing case study. It involves a product I never had to watch a YouTube tutorial to figure out how to use. And I always appreciated how you could rewind, fast forward, and fix jam-ups with only a #2 pencil. (no batteries or cables required) No doubt about it. This former marketing campaign for TDK…

Learn. Relearn. Unlearn.  Successful 21st century learners and leaders are able to toggle between all three. They’re focused on where they want to go… and they know that a willingness to learn, relearn, and unlearn will accelerate their progress. Stubbornness is not an asset. I’m glad I’m picking up on this. My strategy used to be one that…

It’s no fun when the “target” is on your back. Literally. 2014 has not been kind to Target. Its customer credit card data was hacked months ago. Profits are down. Its top leader has flown the coop. And company morale is down. You can imagine the scuttlebutt flying about on social media. Yeah, I’d say Target is now probably the featured case study…