Archive for June 2014

They are a medium for adventures and creative storytelling. That’s the value proposition promoted by Lego’s much acclaimed social media team. And who can quibble? The company has an ever-growing legion of raving fans to back it up. Legos wasn’t always a leader in the social media space. Two years ago critics described Lego’s social media strategy as “tired” and predictably boring.…

The unintended consequences are often unseen. Here’s what I mean. School communicators understand the value of nurturing meaningful relationships better than most. The growth and financial health of your district depends upon layers of meaningful relationships. The significance and frequency of the teachable moments in our schools are fueled by countless meaningful relationships. And when you’re in the midst of…

How’s your “relearning” going this week? Like Roseanne Roseannadanna (Gilda Radner) used to say on Saturday Night Live in the late 70s, “It’s always something…” Tell me about it. Even the standard news release template is being re-engineered for the 21st century. At least, I think it is. It’s hard to be sure. Our ever-helpful politicians haven’t…

And I don’t think you’re going to like hearing about it. I sure didn’t. But some commencement messages can’t be tossed in a storage box labeled “nice and unthreatening.” I just viewed Steve Jobs’ Stanford Commencement Address on YouTube. He gave it in 2005. When you view it (and I hope you will!) you’ll see why it’ still haunts people. Maybe…

Tap the power of Twitter to connect with the media. This is an incredible story – especially for school communicators. It’s totally steal-able, applic-able, and transfer-able. And do-able in every way. So if you have a few minutes today or over the weekend, scroll through this story about how one social media guru and a merry band of runners used…

They share your pain. Craig Paris is the senior vice president at WhitePages. His specialities are digital online marketing and the development of technology based solutions. He wrote an article that appeared on the “Business 2 Community” website called “The Most Overlooked Strategy in Media.” I gave it poke with my fingers crossed to see if this “strategy” was…