Archive for March 2015
There’s fresh hope for “changing the conversation” about public ed
And it begins with a new strategy. You know how stories are shared. Traditional media excels at telling stories of crisis, challenge, and loss. In Michigan, public school entities are hiring a company with a different news gathering paradigm to spread the word that public education – despite economic challenges — is working better than…
Read More21 women with inspiring photos on Instagram – SCN Encourager
Every time I scroll through this listing on Mashable, I learn something new. Starting with… I better not wait much longer to learn more about Instagram! Now, I’ll admit, at first I just kept opening up this article whenever I thought Cindy or one of our daughters might stroll by and notice what was on the screen of…
Read MoreTech Tip Tuesday: Wufoo, a cool tool with a wacky name
Don’t laugh. You’ll want to remember the name. All of us, including the #onepersonoffice, remember those quaking moments when we’re asked to perform the unknown and make it happen. Quick. Creating online forms fits into the discomfort category for me. I found a great solution with Wufoo. It’s a seamless way to post registration forms…
Read MorePresto Change-o! (Say it while meaning it. Rinse. Repeat.) – SCN Encourager
How do you successfully get your organization from here to there? A good supportive team, a steady hand on the wheel, and a fixed gaze on a clear destination are no longer enough. Dr. Linda A. Hill at the Harvard Business School says that you must understand and embrace the “Mutt and Jeff” relationship between innovation and change. There are tons…
Read MoreSearsKilledMyDog.com: A crisis communication case study – SCN Encourager
Why does this 6 year-old incident keep popping up as a classic? Is it because there’s a tragic loss of a family pet? Is it because there’s confrontation? Is it because there are bad decisions followed by good decisions? I can’t say I know for sure. I only discovered this article for the first time last week! But this case…
Read MoreLearning the ropes as a school communicator, and still loving it
You never know what’ll pop up on the radio. Tom Gould was tuned into a local radio newscast on his Monday morning commute to work at Howell Public Schools when he heard a story about an elementary student who was raising lunch money on behalf of a classmate. According to the story, the student was not…
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