Archive for July 2015

Daniel Pink, who wrote “To Sell is Human,” believes that we all possess a unique skill. Moving! Although the main premise of Pink’s book is that each one of us is involved in “sales” in multiple ways every week, he points out that most of us are not sales agents in the traditional sense, where a transfer of money takes place. Rather, most of…

But I won’t be MIA next year! NSPRA 2016 here I come! In fact, I’m going to reserve the SCN company car right away. I definitely made a mistake by not going to Nashville this week. Chalk up yet one more lesson learned the hard way. I do have a good excuse, though. It’s just that as I get up in years…

Maybe the awesome assembly at NSPRA 2015 can figure it out. Before anyone goes ahead and gets the tattoo. Sometimes  I can’t believe the corners I box myself into. Last week I wrote about a number of the maxims we school communicators use. I joked about how dangerous it was trying to select the all-time, all-purpose #1 mantra…

I found arriving at the “ultimate #1” dangerous. After all, we lean on so many good ones. “Perception is reality.” This is our most basic maxim, but it’s no longer #1. “Tell your story.” This works, but it’s dependent on us first actually creating the story we hope to tell – walking our talk, so to speak. “Content is queen.” As one…

At least that’s what marketing expert Joel Comm says. He gave a 5 minute “ignite talk” 36 hours ago. His title: The Future is Yesterday. At the #NewWaytoEngage conference sponsored by IBM at the San Diego Zoo, Comm presented 20 examples of awesome marketing in action. Here ’tis! You’ll be among the first to view it. In Comm’s collection…