October 2016 - Page 3 of 3 - Sharper Communications Now

Not every Sad Fact is one we can do something about – SCN Encourager

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But here’s one worth tackling. In fact, I have 5 for you this week. One for every school day. Cindy’s tagged this as “sad facts from a sad sack” week, so there’s no need to respond and point this out to me. She’s already beaten you to the punch. But with so much sad and depressing…

I can’t be the only one who loves this useful website – SCN Encourager

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But Cindy said I probably am. She sizes it up this way. What are the odds? That’s what she wonders. How many other podcast junkies can there actually be? Especially among the ranks of busy school leaders and communicators? Cindy hopes very few. She said she’s not quite ready to lose faith in America. But thanks to this amazingly simple…

Why I count you and School PR as two of life’s blessings – SCN Encourager

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Unlike Cindy and my daughters, you give me creative “wiggle room.” Thank you! I love Cindy and the girls, of course. But they have such an incredibly low threshold for BS. Maybe you do, too… but at least you’re better at hiding it. It seems like I’m always on defense during most of my conversations with them, if you know…

Will your courage be there when you need it the most? – SCN Encourager

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This is a tough question to answer. Courage comes with high expectations. (Even if it can help you combat communications clutter.) I realize “Yes!” is what I should say. But… “I sure hope so” is probably more honest. School crisis response expert Rick Kaufman would say there’s one way to increase the odds that “your courage” will be…

Here’s what you gotta have to cut thru communications clutter – SCN Encourager

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In fact, many marketing experts say it’s the #1 thing. Courage. That’s it! You’ve got to have courage. Without it, today’s communications clutter will overwhelm and bury you. Experts say this is not the time to be a timid and cautious marketer. School messages carrying the burden of “risk averse” considerations are likely to fall flat – EVEN IF they’re noticed…