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2nd in a series of Thinking Outside the Box . . . Topic: Tour Guides Picture this! How often are you asked to give tours to families moving the area?  Obviously these families are evaluating which school district fits their needs so they know where to buy their home.  And have you given much thought to…

How Big Is Your Rack?  (Or “How to Write a Provocative Title”) Several years ago, I joined a bunch of guys for a 5-day expedition on Isle Royale in Lake Superior. It is as pure wilderness as you’ll ever experience.  Rumor has it that there’s a wolf pack on the western end of the island.…

1st in a series of Thinking Outside the Box . . . Topic: Prism Scopes Dream makers  My wife and I just returned from a vacation in Medora, North Dakota.  Why, you’re asking.  It’s a long story but suffice it to say my wife’s family has strong connections to that town. Coincidentally, USA Today ran a story…

Branding – let’s get personal Let’s play Jeopardy! It’s “Final Jeopardy” and the category is “Business.” Alex Trebec, in his best resonant voice, announces, “And the answer is:  This man first introduced the term Employer Branding in 1990.” You’re thinking, “Why the heck did I blow my entire wad on this category?!? But, time’s a…

8th in a series of 8 Basic Tools for Effective Communication . . . Topic: Key Contacts Who’s on first?     When’s the last time you updated your Key Contacts list?  This is the list of individuals who can help you throughout the school year.  “Key” is the critical word here:  Don’t think this includes everyone…