Found it! The missing #1 marketing question. – SCN Encourager 7/2/2014

Although I might have been the only one looking for it.

But dang… yesterday’s Encourager was embarrassing.

Don't worry, Tom. I'll think of it!

Don’t worry, Tom. I’ll think of it!

I served up two essential marketing questions (#2 and #3) for you and then wimped out on giving you marketing question #1.

Talk about writing myself into a corner.

What kind of school communicator does this kind of thing?

My only hope was that as a school communicator yourself, you didn’t even notice.

Of course, my screw up yesterday couldn’t have been helped.

I didn’t even know what marketing question #1 was at the time.

(Just being honest.)

But now I know.

Ctrl Alt Delete at 9.52.46 PMAll thanks to Mitch Joel and his bestselling communications book “Ctrl Alt Delete.”

I found what I was looking for on page 42 under the header Lesson #4 – The ultimate question.

Joel cites a decade long study by researcher Fred Reichheld that began in 1996, and was re-affirmed twice between 2006-2012.

Reichheld contends that the ultimate #1 marketing for businesses and organizations to ask their customers is this – How likely is it that you would recommend us to a family member, friend, or colleague?

And Joel agrees with Reichheld 100%.

So, given Joel’s vast experience as an owner of an major international marketing and social media agency, I’m jumping on board, too, and calling it a day.

Whew! It feels wonderful to finally complete the 1 – 2 – 3 marketing question puzzle for you.

I’ve seen the 1 – 2 – 3 count/order sequence messed up by individuals in the past – but only by doofus professional wrestling referees on TV.

But I’m not knocking them.

Far from it.

After all, they sent me a “pre-approved” job application and a nice note saying they think I have all of the skills necessary to succeed in their profession.


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