Although I might have been the only one looking for it.
But dang… yesterday’s Encourager was embarrassing.
I served up two essential marketing questions (#2 and #3) for you and then wimped out on giving you marketing question #1.
Talk about writing myself into a corner.
What kind of school communicator does this kind of thing?
My only hope was that as a school communicator yourself, you didn’t even notice.
Of course, my screw up yesterday couldn’t have been helped.
I didn’t even know what marketing question #1 was at the time.
(Just being honest.)
But now I know.
All thanks to Mitch Joel and his bestselling communications book “Ctrl Alt Delete.”
I found what I was looking for on page 42 under the header Lesson #4 – The ultimate question.
Joel cites a decade long study by researcher Fred Reichheld that began in 1996, and was re-affirmed twice between 2006-2012.
Reichheld contends that the ultimate #1 marketing for businesses and organizations to ask their customers is this – How likely is it that you would recommend us to a family member, friend, or colleague?
And Joel agrees with Reichheld 100%.
So, given Joel’s vast experience as an owner of an major international marketing and social media agency, I’m jumping on board, too, and calling it a day.
Whew! It feels wonderful to finally complete the 1 – 2 – 3 marketing question puzzle for you.
I’ve seen the 1 – 2 – 3 count/order sequence messed up by individuals in the past – but only by doofus professional wrestling referees on TV.
But I’m not knocking them.
Far from it.
After all, they sent me a “pre-approved” job application and a nice note saying they think I have all of the skills necessary to succeed in their profession.