Is it really possible to pack significance into a tweet? – SCN Encourager

Don’t all of those speedy-kwik quips and snippets just seem to carry less value somehow?

I don’t know why… but I think most of our “weighty thoughts of the day” should be at least 141 characters or more.

I’d even support the new legislature in 2015 making this a law and including it in the next batch of unfunded mandates they send our way.

But it’s not like I’m losing sleep over this.

A weighty thought comes to me about as often as a winning mega-million lottery ticket does.

So maybe I’m just jealous – of deep thinkers and big winners alike.

As a school communicator, I probably should be more vigilant about spotting positive sharable messages.

The best tweet-ready maxim I came across this week was in the Success Magazine article about the Wounded Warrior Project I shared with you in Wednesday’s Encourager.

In a brief sub-head in the article, this phrase was highlighted in bold:
Sacrifice, then success.

Those are three words of straight-out truth, don’tcha think?

Steven Nardizzi, executive director of the WWP, launched the organization with the goal in 2003 to provide care and encouragement to soldiers returning from Afghanistan and Iraq.

The goal is still as worthy today as it was back then, but the WWP has ridden the same economic roller-coaster as every non-profit.

In 2008, the WWP was on the brink of folding due to the economy.

They were serving 5000 returning veterans and wanted to serve 100,000 in 2014-2015.

Hard reality said to give it up.

The amplified spirit of our men and women in uniform said to keep fighting.

And they were right.

The WWP’s contributions went from $18 million to over $400 million in less than eight years.

Nardizzi credits a great purpose, combined with great intentions, along with the implementation of an  improved business model which tightly aligned revenues to the WWP’s service initiatives.

I’m pleased that his quote in the article has a lesson for every school communicator – and is totally non-tweetable.

“If you run innovative programs that meet a need and truly help people, then you have great successes to share with the public,” he said. “By consistently showing the public the impact your are making, they will extend more resources toward you. That is the cycle has helped us grow and continue serving.”

And no doubt, Sacrifice, then success played a role in all of this as well.

So tweet away… and have a nice weekend with your family and friends, too!

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