Archive for November 2012
Shhhh. . . . Introvert at Work
Quiet: The Power of Introverts in a World that Can’t Stop Talking was very interesting and thought-provoking, but it’s difficult to synthesize it down for you. I guess I’ll just start somewhere, and see where it takes me. I’ve gone way over my 500 word limit! Cain begins with some history. In young America: “the…
Read MoreThe SCN Encourager – Thursday, Nov. 15, 2012
Value your reputation? Don’t go into this profession. Roll Call magazine recounts this true story. Apparently when Charles G. Dawes was the Vice President under Calvin Coolidge, he was visiting Ohio (still a swing state even back then, I guess). Vice President Dawes wanted to buy some soft drinks for his traveling companions, so he…
Read MoreThe SCN Encourager – Wednesday, Nov. 14, 2012
What in the world? From a foundation of many years of business experience and leadership along with thousands of hours devoted to serving on non-profit boards, Max De Pree penned the book, Called to Serve. One of the principles he describes is “An effective board stays in touch with its world (whatever its world is).”…
Read MoreThe SCN Encourager – Tuesday, Nov. 13, 2012
Good aim isn’t enough. Today is Tuesday. Of course, you know this — but challenge yourself to think of today as “Target Tuesday.” Why? Because with all of the communications clutter flying about (and admittedly some of it created and pushed out by us!) there are a lot of message “bullet points” continually aimed and…
Read MoreThis marketing metric will surprise you
Finally! A litmus test that measures how connected a school communicator is to his or her community. Here it is: How many cupcakes could you get donated for a spur-of-the-moment event? Kathy Gomez, communications director for Coopersville Area Public Schools in Michigan, passes the cupcake test with flying colors. She got all 6,000 cupcakes she…
Read Morewith Professor Pocock
1st in a series about customer service . . . Topic: Developing a customer mindset Do schools have customers? It may seem a strange question to ask but I’ll do so anyway: Do you have customers at your school? And before you answer that question yourself, I’d encourage you to walk the halls and ask…
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