Archive for September 2014
Snag a marketing tip from Flo. (Yes, that Flo.) – SCN Encourager
Allstate’s mayhem guy and the Geico gecko aren’t too shabby, either. And they’d probably fit right in at any NSPRA or MSPRA conference. No doubt they’d be vocal evangelists of “going bold.” In between signing autographs and posing with us in our selfies, they’d point out that there’s a lot in common between the insurance industry and public education.…
Read MoreMobs for a good cause – you may want to start your own
On the lookout for quick tips that’ll extend your reach? I am. I vividly remember where I was and what I was doing the first time I heard the English boy band New Direction’s “What Makes You Beautiful.” It’s crazy to classify hearing an up-tempo pop song in the same way I remember the momentous…
Read MoreWhat’s at the core of a turnaround? – SCN Encourager
A great college football coach breaks it down. And not just any coach – this is a coach with deep roots in our state. Butch Jones is 46. He was born in Saugatuck, MI, which located about 10-12 miles away from my own school district’s southern border. Both Saugatuck and Holland Public are members of the Ottawa Area…
Read MoreAdobe Voice can save the day
It’s an elegant rescue. Whew! The superintendent okays your much deserved one-day hiatus, though it means missing the school board meeting. Then, you discover the next day the board spent an hour discussing the urgent need for more communication, especially video. Arghh! Adobe Voice provides an elegant solution to your dilemma using stills shots and…
Read MoreCrying towel time. Target market solicitations are pushing me away. – SCN Encourager
As if our past weekend in sports wasn’t deflating enough! I was also skipped over entirely by several businesses that were reaching out for new customers. They made it clear that they didn’t want me. Marketing mastermind Seth Godin predicted this would happen and I even wrote about it in the Encourager last week. Godin said that marketing…
Read MoreAnd just WHO does Apple call at crisis time? Me! – SCN Encourager
Real-world crisis management experience is in high demand. Perhaps you’ve heard about Apple’s recent iCloud security breach. Apparently, a hacker was able to break into Apple’s iCloud image data base somehow and gain access to a host of naked photos of Jennifer Lawrence and nearly 100 other well-known women celebrities. This isn’t a good situation… for the women… for Apple… and…
Read More