Archive for March 2013

The straight path to turning around perception – It’s not often a speaker is able to change an audience’s pre-conceived opinions about a political cause, profession, or industry. You know this as well as I do – as you’ve probably heard many earnest educational leaders make presentations to skeptical or ambivalent audiences, too. Despite their…

Practice makes perfect – or pretty darn close to it. A few weeks ago I told you about the magician who spoke at my local Rotary Club. While his “abracadabra” visuals were minimal, just hearing an older magician talk about performing before different generations of audiences through the decades was fascinating. The magician’s singular pride…

Perception is . . . sometimes what you make of it. Hope this week starts off well for you (and me!). As every school communicator knows, it only takes one event or circumstance to snatch us away from our best intended plans. So that’s my wish for you today: a day free of any schedule-changing…

TED Video Ads? Yep. You’ve read this correctly. Most of the TED video presentations are exactly as billed, “Ideas Worth Spreading.” But I was surprised to see that TED also has awards for “Ads Worth Spreading.” Ads? Now we’re talking! Messaging is at the core of what we do. Take a look at TED’s 10…

A video project I know I would’ve screwed up – Have you ever worked hard on a project (newsletter, website, you name it) by yourself or with a few others and saw the actual completion of your project delayed by non-stop tweaking and puttzing? Oh boy, I have. In the quest for the right photos,…

Hiring is headed up. Hiring is headed down. So which is it?  A while back I heard two different news reports on the radio about 20 minutes apart. Both news directors referenced the announcement by ADP, our nation’s largest payroll processing firm, that 118,000 jobs were added to payrolls during the month in the survey.…