Archive for October 2014
Is your staff stretched? Or are you a one person office? Advance your message with “V” power!
So, how can you get more exposure for your school district when the marketing budget is already stretched paper-thin? Train volunteers to advocate for your schools — not at school, but through their connections in your community. Prepare to be inspired by Sara DeVries, marketing and communications director at Herrick District Library, which serves people in the…
Read MoreVideo cloning (huh?) and tight editing (ouch!) – SCN Encourager
Even video trickery requires detailed planning. See this busy intersection? The creative use of time lapse photography, image cloning, and speedy-kwik tight editing morphed it into a spirited 73 second video of an intersection scene wilder than anything you can imagine. Okay, maybe that’s not true. If you’ve been a school communicator on the job for…
Read MoreTech Tip Tuesday: Doing video interviews!
A plan and several good shots are only a part of the story-telling process. Who will help you tell it? Your interviewees! But making sure they look and sound good will ensure that they add to the overall quality of your video versus bring the quality down. In this video, you’ll learn how to correctly…
Read MoreChasing your passion without much success? – SCN Encourager
No worries. I’m a highly regarded “passion guru” when I’m not watching sports. “How do you do it?” I get this question a lot. But it’s always in reference to the Encourager, not romance or technology. A number of people (those with inquiring minds, I guess) want to know how I manage to compose a daily message of support to…
Read MoreThis is one provocative 3 minute video – SCN Encourager
It’ll make you wonder how many of its clichés hit close to home. You’re not questioning that video is where the action’s at, are you? Dissolve is a company sells stock video footage. Its creative team promoted a marketing video that intentionally incorporates every ad cliché imaginable. And you’ll also probably be able to tell without much googling around that Dissolve…
Read MoreVideos that showcase your everyday all-stars amplify school and community connections
Be honest. If you hadn’t created it, would you watch it? That’s Holly McCaw’s “smell test” for school video projects. Holly is the communications director at Otsego Public Schools in southwest Michigan. She’s also an integral part of the SCN team. Her step-by-step series of Tech Tip Tuesday tutorials provide professional, yet do-able instruction on how to…
Read More