Archive for November 2014

Gearing up for Black Friday? – SCN Encourager

Watch and learn from your retail cousins. School leaders and communicators have much in common with retailers and bricks and mortar shop owners. And please don’t just pass me off as a father of girls who’s never gotten fully comfortable with all that comes along with Black Friday. Can you really argue that there’s a big psychographic gap between the next generation of…

Read More

Tech Tip Tuesday: Nab YouTube’s free music

Having another One-Person-Office moment? Your video about an important school project is uploaded to YouTube. But a last-minute vote by the Board Committee of the Whole says: “Add music!” To which your superintendent chimes in: “You got it!” Even at the eleventh hour, you DO have an option and it’s waiting for you free of charge on the YouTube…

Read More

Don’t think big or get pushed around by the media – SCN Encourager

Straight talk about crisis communications from the Fall 2014 MSPRA Seminar I was hoping a secret “silver bullet” tip would be presented after lunch. But no such luck. Zac Rantz’ keen insights about how to shape your school crisis communications (before-during-after a crisis) were strictly DIY. I shouldn’t have been surprised. He’s clearly one expert who’s confident enough in his…

Read More

Is it really possible to pack significance into a tweet? – SCN Encourager

Don’t all of those speedy-kwik quips and snippets just seem to carry less value somehow? I don’t know why… but I think most of our “weighty thoughts of the day” should be at least 141 characters or more. I’d even support the new legislature in 2015 making this a law and including it in the next batch of unfunded mandates they…

Read More

Sexy selfies: Helping teens (& parents) understand permanent digital tattoos

Why do kids have to grow up? Wouldn’t life be so much easier for parents and educators if teen-agers had no inclination toward sexual behavior? Without any temptation to gossip about the sexual behavior of their peers? There’s not an ostrich out there that wouldn’t sadly shake the sand from his or her eyes and concede, “That’s…

Read More

The morning after. (Veterans Day, that is.) – SCN Encourager

Adjectives like “battle tested” and “in-the-trenches” take on new meaning. After attending our high school’s annual Veterans Day assembly, I doubt I’ll ever use these terms to describe school leaders and communicators again. Or at least I won’t use them to puff up myself. You simply can’t hear the story of a Korean War veteran…

Read More