Archive for November 2014

Tech Tip Tuesday: Using Flipagram to create a quick video

Ever been a part of something that was so great you wish you could capture it and share it with the people who weren’t there? As a mom of (now) two young girls, I find myself thinking this all the time.  If only I could capture how they’ve changed, words they’ve said, first steps…the list…

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What does “Carpe diem” mean to you? – SCN Encourager

How you answer reveals your marketing mindset. Do you interpret “Carpe diem” to mean “Seize the day?”… or do you believe it means something more spontaneous, like “Seize the moment?” And don’t fret about failing a lame high stakes standardized language test while you decide. Even Latin aficionados have mixed opinions about this. But marketing consultant Scott Stratten sure doesn’t. Remember him? (Encourager 12/9/2013) Holy…

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We’ve got to keep growing in what we know – SCN Encourager

And these excellent journalists make it easier than ever. I can’t tell you how proud I was of Kym Reinstadler’s feature story yesterday about young middle school teacher Erin Luckhardt. Dang, we have good people in our schools! And if you haven’t yet noticed this fresh new series on the School News Network website by Charles Honey –  A Backpack…

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Tech Pro Erin’s Best Tip: Just play with it

History teacher Erin Luckhardt says she may have aspired to a career as a school communicator, but new technologies that make it quick and fun to promote schools on social media didn’t exist “back when” she was launching her career. Dear readers, Erin is only 30. It’s amazing how quickly Facebook, Twitter, YouTube, Instagram, and…

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Are you bending over backwards marketing to millennials? – SCN Encourager

Kevin Bacon isn’t as accommodating. You’d almost think he realizes how hard school communicators work to please this generation. No one doubts that the unique psychographic profile of millennials routinely vexes every school communicator attempting to meet their pervasive looking-for-an-edge “school chooser” orientation. But establishing ongoing conversations about our schools with millennials is critical. So inspired by a few words of wisdom from dear ol’ mom…

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Tech Tip Tuesday: Casting screens and votes

Once today’s election is history, remember there are other casting opportunities. Yes, fishing is the obvious choice, but don’t neglect the casting of screens, hereafter called screencasts. A brief screencast portraying actions on your computer screen can be shared with many and the cost is very affordable. Today, we take a closer look at Screencast-O-Matic,…

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