Archive for December 2014
Go ahead. Rip and tear your way to clearer priorities in 2015. – SCN Encourager
My three-way partnership with Warren Buffet and Bill Gates continues to pay dividends. Warren Buffet and Bill Gates are strong advocates for the power of FOCUS. You might recall that I recently wrote about my unique partnership with them. I don’t want to come off as a snob, but I’m proud of this arrangement, “virtual”…
Read MoreTech Tip Tuesday: Power to the OPO!
We at SCN know all about one-person offices. Most of us working as school communicators were hired with that in mind in order to: keep budget costs down or to answer the school board’s demand that this “pr person” be as low profile as possible while making the district look fabulous. With that in mind,…
Read MorePrank your way to school video viral success – SCN Encourager
This seemingly peaceful stroll in the park should give you an idea or two. How could making a short video be any easier? You could even tap your choir, theater, cheerleaders, or robotics teams! Just follow these 8 simple steps: 1. Choose a student group. 2. Brainstorm and create a fun (and brief!) scenario. 3. Decide on when and where to…
Read MoreThe #1 open-ended sentence that’ll add more focus to your branding – SCN Encourager
And increasing your FOCUS is critical if you hope to improve the effectiveness of your branding effort. Bill Gates, Warren Buffet, and I are in full agreement. To accomplish your objectives, nothing is more important than FOCUS. In fact, the unique three-way partnership I have with Bill and Warren provides tangible real-world proof about the power of FOCUS. As our…
Read MoreBrowsing the holiday displays at Bronner’s
It’s a valuable field trip for school communicators As a kid growing up in mid-Michigan, I thought Bronner was one of the reindeer that pulled Santa’s sleigh. I suppose I was confusing the name with “Donder” from the Clement C. Moore poem “‘Twas the Night Before Christmas.” But I wasn’t entirely off base. In Michigan,…
Read MoreIn one word, what’s the secret to your success? – SCN Encourager
Two the richest men on earth were recently asked this question. Not by me, of course… but somehow Bill Gates and Warren Buffet were asked to give the key to their success in just “one word.” Like both of the commentators on the radio, I was surprised when I heard that both men answered with the…
Read More