Archive for January 2015
This idea isn’t new, but one week ago it was magnified 7x – SCN Encourager
What a delightful twist on the “New Year’s Baby” story! Fisher-Price is one of the world’s largest toy companies. On New Year’s Eve, 7 of its talented videographer teams were on site in 7 different countries to be there “up close and personal” as 7 different young moms welcomed their babies to our world and the first day of 2015.…
Read MoreTech Tip Tuesday: Test drive Wistia – the first of 3 cool video platforms!
Don’t ignore YouTube as you try to expand the reach of your school videos. If memory serves me right, YouTube comes in #2 in search engines, so to gain more views, it should be in every communicator’s tool kit. However, this doesn’t mean that other video services shouldn’t be explored or used. Today, I introduce you to Wistia, something I…
Read MoreWhen someone mentions you on the web, you want to know, right? – SCN Encourager
But some web-based alert services are better than others. One of my 2015 goals is to do a better job tracking mentions of my school district, SCN, and topical keywords as they pop up in cyberspace. My alphabet soup method hasn’t been all that reliable. And unfortunately, I’m discovering that that the free “Google Alert” service I’ve…
Read MoreThese examples of communications clutter will at least make you smile – SCN Encourager
And they might even give you an idea to steal. Here are some of most praised ads. This one from “Weight Watchers” hits the mark mark in two ways for me. One for the obvious reason – and the other because it makes me wonder about what similar photo of “two contrasting doors” would be an eye-catching…
Read MoreYour school district has its own unique story. Take the lead in sharing it.
I remember school board members bantering about how to commemorate the 50th anniversary of the formation of their school district at a subcommittee meeting I was covering as a news reporter. I don’t think I wrote an article about that discussion, but it sticks with me because it was obvious the board members didn’t know…
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