Archive for January 2015
Need extra support in your communications effort? Here’s one way.
Bring in an “outside” PR pro. Here’s how. When I started as a full-time education beat reporter on a large daily newspaper, most K-12 school districts enrolling 2,000 or more students employed a full or part-time person with a background in public relations or journalism as its communications director. Even a few of the smaller school districts…
Read MoreEven the Allstate Mayhem guy tweets! – SCN Encourager
Here’s another great example of content marketing. So you might as well keep exploring it. Content marketing is only going to get bigger in 2015. And once again, the Allstate mayhem guy is at the center of attention. Here’s the lowdown. (Lowdowns being my specialty and all.) During the College Football Championship Semi-Final Game on New Year’s Day…
Read MoreTuesday Tech Tip: Make lively with Animoto!
Christmas cards today are mostly pictures, but I received one this year that stepped the “great Christmas card photo” up to new heights. It was done on Animoto. I had checked out Animoto before, but since you could only create 30-second videos for free (and I always take too many pictures), I didn’t give it…
Read MoreMeet an artist who shares our school communicator’s spirit – SCN Encourager
Hope you’re up for some whimsical impishness! Or is it “impish whimsicality?” Oh heck, you make the call: whimsical impishness or impish whimsicality. You already know I’m too lazy to have researched this ahead of time. But if you’d like to have a few smiles flitted into your busy day, check out this amazing artist and what he has “added” to 22…
Read MoreForget about differentiation, targeted tutoring, and visual image strategies – SCN Encourager
My brand new learning approach has just made them obsolete. You can now pack ’em away with those dusty boxes in the back storage room labeled “District Y2K Response Plan.” My innovative learning approach is on the leading edge of 22nd century education. Although it has yet to earn a single testimonial of praise or be tagged as an educational…
Read MoreTake your organization to the next level via a TEDx-type event
How do you grow a shared sense of mission? Every organizational leader ponders this. Whether your school district is large and geographically dispersed – or on the small side and land-locked – it will be challenging to build a cohesive culture that consistently affirms and promotes your organizational objectives. But it is possible! Few school communicators will ever face a culture-strengthening mandate as monumental as…
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