Archive for October 2015
Want to persuade a key audience about a topic you care about? – SCN Encourager
You’ve got to take this action first. Otherwise… You’re setting yourself up for failure. So before you kickstart your “persuasive” tactics onto the fast track, you’ve got to LET GO of something FIRST. And that’s the belief that it’s actually possible to come up with a pithy slogan or tagline of any kind that’ll persuade your key audience about anything. No doubt you’ve…
Read MoreWhat’s your perception of Barbie dolls? Does this change it any? – SCN Encourager
But maybe I’m just an old dad reminiscing a bit too much. That’s gotta be it. With my three daughters in their 20s and living out on their own, every once in awhile I’d give anything to just see them back in the family room as young girls playing with their pretty ponies, Playmobil doll houses, American…
Read MoreSome communicators believe storytelling is Marketing 101. Do you? – SCN Encourager
Storytelling is important. But it’s not the starting point. A disclaimer. This is only my opinion. But I’m not alone. There’s more to Marketing 101 than storytelling. The more I’m involved in school communications, the more I read, and the more podcasts I listen to, the more I’m convinced that effective school PR is anchored in a…
Read MoreThe more things “should” change, the more they stay the same, like me, that is. – SCN Encourager
So how am I personally doing on this week’s 10 Success Habits? Bet you can guess. I don’t know why I researched and created that list in the first place. Now I feel like a hypocrite. It’s not like I’m going to stop watching less TV and totally give up on my “SuperBowl bound” Detroit Lions. But I hope…
Read MoreKilling time. Wasting time. Marking time. Here’s the trick the successful use to manage it. – SCN Encourager
There’s no time like the present to clue you in. Tick. Tick. Tick. My exhaustive spare-no-expense research into the habits of successful leaders uncovered a fascinating way they track their time. Yeah, I know… I’d be better off actually doing the successful habits instead of researching them, but it’s a sacrifice I’m happy to make in order to get this valuable (and…
Read MoreHallelujah! There’s a glimmer of hope in my list of “Top Ten Success Habits!” – SCN Encourager
Sure, a degree of effort is still required. But that’s okay. Good news is good news! That’s the nice thing about yesterday’s list of success habits. Every habit on the list is totally – do-able, impactful, and grounded in common sense. No wonder I typically flub-the-dub at each one. But our most successful leaders don’t. Along with…
Read More