Archive for March 2016
Crisis Management (How to be ready for “anything.”) – SCN Encourager
Here’s another takeaway from the 2016 MSPRA Conference It’s kinda sad… but it’s true. If IT can happen in your school, you better be ready. It’s likely to happen. Even if you can’t imagine IT ever happening in your school… well, that only makes it more likely to happen! Our schools reflect daily life in every possible way. We can’t escape IT. And…
Read MoreHappy Monday! Whatever you’re planning, avoid Air Canada’s example. – SCN Encourager
Don’t forget. Customer service is the new marketing today. Ya got it? Brian Woodland, the communications director of the Peel District School Board in Toronto, effectively drove this point home at MSPRA’s Annual Conference last week. And in case any attendees missed one of his other examples of customer service lapses, Brian showed this 90 second news parody of Air Canada’s…
Read MoreThere’s a myth out there we deny at our own peril – SCN Encourager
And no, it has nothing to do with leprechauns and pots of gold They’re not myths. They’re real. At least they were yesterday. I saw ’em! I’m talking about a different myth – the myth many of us unfortunately “assume to be true” everyday. And then allow it to shape our school communication strategies. It’s called the myth of…
Read MoreWhat’s your definition of a true professional? – SCN Encourager
That is, what’s the difference between an amateur and a professional? Maybe I should ask around at today’s MSPRA conference in Ann Arbor. I’ll bet Executive Director Gerri Allen or an MSPRA board member would know. They’re seasoned professionals. And sharp ones at that. But I probably won’t. I’m afraid one of them might ask me,…
Read MoreHmmm. Is this a fitting quote for an old guy like me or what? – SCN Encourager
At least it captures the essence of “lifelong learning.” And who questions the value of lifelong learning? I don’t. I don’t even question the challenge for us in 2016 to learn – unlearn – and relearn faster than ever before. And I’d probably be pretty good…
Read MoreHow’s your March Madness bracket working out? – SCN Encourager
Decisions. Decisions. Decisions. Talk about pressure. It’s nerve-wracking. Comparing this one against that one. Attempting to assess the strengths and weaknesses of both. And then narrowing down your choice to just one. AND THEN doing it all again several times over. Todd Herman (a well-respected productivity and mindset coach) is quick to point out that most of us spend far…
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