Archive for March 2016

Crisis Management (How to be ready for “anything.”) – SCN Encourager

Here’s another takeaway from the 2016 MSPRA Conference It’s kinda sad… but it’s true. If IT can happen in your school, you better be ready. It’s likely to happen. Even if you can’t imagine IT ever happening in your school… well, that only makes it more likely to happen! Our schools reflect daily life in every possible way. We can’t escape IT. And…

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Happy Monday! Whatever you’re planning, avoid Air Canada’s example. – SCN Encourager

Don’t forget. Customer service is the new marketing today. Ya got it? Brian Woodland, the communications director of the Peel District School Board in Toronto, effectively drove this point home at MSPRA’s Annual Conference last week. And in case any attendees missed one of his other examples of customer service lapses, Brian showed this 90 second news parody of Air Canada’s…

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There’s a myth out there we deny at our own peril – SCN Encourager

And no, it has nothing to do with leprechauns and pots of gold They’re not myths. They’re real. At least they were yesterday. I saw ’em! I’m talking about a different myth – the myth many of us unfortunately “assume to be true” everyday. And then allow it to shape our school communication strategies. It’s called the myth of…

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What’s your definition of a true professional? – SCN Encourager

That is, what’s the difference between an amateur and a professional? Maybe I should ask around at today’s MSPRA conference in Ann Arbor. I’ll bet Executive Director Gerri Allen or an MSPRA board member would know. They’re seasoned professionals. And sharp ones at that. But I probably won’t. I’m afraid one of them might ask me,…

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How’s your March Madness bracket working out? – SCN Encourager

Decisions. Decisions. Decisions. Talk about pressure. It’s nerve-wracking. Comparing this one against that one. Attempting to assess the strengths and weaknesses of both. And then narrowing down your choice to just one. AND THEN doing it all again several times over. Todd Herman (a well-respected productivity and mindset coach) is quick to point out that most of us spend far…

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