Archive for May 2016
Which are YOU? A Creative or an Original? (Neither, maybe?) – SCN Encourager
Let’s start by tagging you as an Achiever. This is good for starters. You’re an Achiever. And while many adjectives may describe you – and some of them we may even share (and I’m sorry ’bout that) – the word LAZY probably never, ever comes up. Even I never hear the word LAZY used to describe me…
Read MoreYou won’t find a marketing template any simpler than this – SCN Encourager
And that’s probably why I was attracted to it The fact that it’s also “low budget” didn’t hurt, either. Sally Hogshead is a TEDx speaker, master copywriter, and marketing coach. Even though she started her own advertising agency at age 27 and served mega big buck clients, her heart is with helping communicators who have minimal dollars…
Read MoreWant to feel good about your day? (and your life, in general?) – SCN Encourager
Just keep reminding yourself that you’re not me. That’s it. It can’t get any simpler. And this isn’t a lame “poor me” lament, either. The facts (the “trends” as futurist David Zach would say) are what they are. Consider. This afternoon is the annual Tulip Time KinderParade in Downtown Holland. As one of the co-chairpersons of this…
Read MoreWhat does it mean to do things “with rigor?” – SCN Encourager
Do you think rigor means blood, sweat, and tears? I used to. I don’t anymore. Here’s what marketing master Seth Godin said about it. “Doing things with rigor takes effort, but not everything you put effort into is done with rigor. Rigor is a focus on process. Paying attention to not just how you do things, but why. Rigor…
Read MoreAbout 1/2 of the stories in our schools are easy to communicate. Not these. – SCN Encourager
And then… there’s the enigmatic other half. I can’t tell you why. But it’s our simple everyday moments that usually trip me up. They’re the hardest stories for me to actually get my mind around. Awards and special recognitions are a breeze. And while those stories don’t write themselves, they sure come close. (Most come with their own press release or award…
Read MoreHow to stop screwing yourself over – SCN Encourager
The TEDx talk by this title attracted more than 10 million views I guess we’re our own worse enemies after all. And relationship expert and life coach Mel Robbins believes we (AKA you, me) have the power to reboot this reality. Maybe you’ve got what it takes to do this. Me? I’m not so sure. Robbins contends…
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