Archive for August 2012
Relationships — Without good ones, you’ve got nothing.
On a map of what’s important in school communications, “relationships” would have a yellow star above it. It gets capital city status because relationships govern everything it takes to engage a school community — and the positive effects can endure for years. To find out how to cultivate relationships that benefit students and schools, I…
Read MoreCustomer service starts “at home” with treating your colleagues well
My teen-age daughter Sierra had been working part-time job in a fudge shop for six weeks. It was time for me to ask how things were going. After a telling silence, she said, “Mom, I dread it. There’s been only three days when I wasn’t crying, or on the verge of tears, by the time…
Read Morewith Mark de Roo
Shrinking brains: this is scary Don’t quote me on this, but several years ago I learned that the average American high school student has 3.5 pieces of technology operating when doing homework. And when you think about it, that’s not farfetched. In all likelihood, that student has these technologies operating simultaneously: iPod, smart phone, lap…
Read Morewith Professor Pocock
5th in a series of 8 Basic Tools for Effective Communication . . . Topic: Editorial Calendar Be prepared: get prepared One of the key ways to “be prepared” is to “get prepared.” If you’re confused, I apologize. But see if this scenario sounds familiar… Students are taking mid-semester exams and your deadline for the newsletter…
Read MoreA place with a very fitting name
WOW’d is the right word. I feel great. I’m happy and wanting to tell people about my shopping experience…and I didn’t even get what I wanted. There is something to be learned here. But, let’s back it up. This afternoon I visited one of our local donut stores. I have probably been to this store…
Read MoreBirdie? Bogey? Ace? What’s your career score?
Every writer longs to snag “the big interview” and tell a compelling story that enhances his or her standing in the communications field. Communicators with these aspirations are out there, in all domains, and you might be surprised what I learned from golf writer Terry Moore. (And full disclosure here: I’m a former sportswriter, so…
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