Archive for July 2014

Don’t worry. Reading this Encourager isn’t one of the indicators. But you may want to take this standardized test anyway. Kim Garst is one of the top social media experts around. She’s consistently on the short list of sought-after presenters for premier online communications seminars and Forbes has consistently ranked her as one of its “Top 50 Social…

235 years is a very long time to keep a great thing going. But somehow, someway… we keep honoring the sacrifices and contributions made by previous generations by making sure the next generation is ready to “step up.” If we didn’t, our cherished freedoms would probably just another “can you believe this?” entry in Wikipedia. There’s no way anyone could…

If the glass actually is half empty, just say it. A focus on the “negative” isn’t necessarily a horrible thing. Especially when both the positive and the negative are effectively linked together. This is Edgar Rubin’s famous optical illusion. No doubt you’ve seen it before… maybe even in an old high school art class since it’s a textbook example of…

Although I might have been the only one looking for it. But dang… yesterday’s Encourager was embarrassing. I served up two essential marketing questions (#2 and #3) for you and then wimped out on giving you marketing question #1. Talk about writing myself into a corner. What kind of school communicator does this kind of thing? My only hope was…

Here’s a simple way to acquire “street level” smarts. But don’t think this will be easy. Carrying out this recommendation might require you to issue an unfunded mandate of your own. And wouldn’t that be a twist? According to several leading marketing experts, the #2 question we should always ask our parents, prospective parents, and community members every time they call or stop…