Archive for July 2014

New learning can zip in at you from any angle. And it can come in any shape. While it would be awesome to be at the NSPRA 2014 Seminar now taking place in Baltimore, I’m making do back here in Michigan using a blend of Netflix, the “Hollywood Reporter,” and Forbes. So, here’s my report from from the peanut gallery. It begins…

Do you start your day with grand expectations?   Do your best plans and intentions frequently get derailed by interruptions and unanticipated events? Do you walk around carrying the hope that the local media will take note of at least one of the positive stories taking place in your district? And if the media actually does…

Huh? What does “step on the dog” mean?  Oh, you wouldn’t believe some of the the replies I get back from the Encourager! Some of them even cause me to scrunch up my forehead and do a bit of speedy-kwik research. For example, take this reply to my Encourager about marketing mess-ups. “Hey, Tom! Way to step on the…

These marketing boo-boos must’ve looked good on paper. But they sure “bombed” once they hit the street. This Coors Light case doesn’t look like any six-pack I’ve ever purchased. And worried police officers in Toronto thought it looked more than a little suspicious, too. So they closed down a busy intersection to investigate and created a traffic tie-up that probably turned angry commuters…

Advice with a twist from a long-time leadership coach. Brian Tracy is a respected and insightful personal and professional development consultant. He’s written many best-selling books and has led hundreds of trainings and seminars. He’s never wavered from his perspective that if you want to change something– anything – you have to begin the process by changing the way…

The creatives at Coke think they’re more. They strive to give Coke’s mission statement “legs.” They want it be a continual source of joy. And dang, it sure is! It’s amazing how they pull it off… time after time. Obviously, Coke’s reason for existence pales in comparison to ours, as the purpose of public education stands alone in its meaning and…