Archive for May 2017
A little help please? Do you know the point of this razzmatazz?– SCN Encourager
Yikes! I hope “Sentiment Misconstruels” aren’t headed our way. District-by-district score cards are bad enough. But employing statistics to rank brands via monitoring the use of “simple” emojis has me stumped. I don’t get the point of this exercise at all. By showcasing five big brands in this way –…
Read MoreThe internet’s best website! (This is a tease, for sure… but true nonetheless!) – SCN Encourager
If you were asked to name the internet’s best website, what would you say? I’d be dead wrong. I never would’ve guessed – GOOGLE! But experts admire its simplicity, its you-can-only-do-one-thing format, and its ever-changing topical themes. Consider yesterday. Google honored National Teacher’s Day. Beyond that – Google even made the effort…
Read MoreWhat’s in your wallet? Better yet, WHERE is your wallet? – SCN Encourager
Maybe you don’t even care. About your wallet, that is. Some people don’t. The latest research shows wallets are losing importance and status. That’s stunning. For centuries wallets were considered a most “prized and protected” possession. I used to prize mine. Thanks to a blessed life with three daughters – I can’t remember when my wallet actually represented of something of value.…
Read MoreIt’s Friday. Time for the last “School PR” crossroad. – SCN Encourager
We’re not finished with our own series of daily crossroads, though. We’ll always have those. It’s just time to move on. But I’ve enjoyed fooling around with the whole crossroads topic this week, for sure. When you start counting all of your “this or that” decisions throughout the day, it’s astounding how many times you find yourself standing before a crossroad…
Read MoreGreat minds have pondered “our daily crossroads” for ages – SCN Encourager
I just don’t happen to be one of them. (Sorry.) But you’ve heard of this guy. Abraham Maslow. He created the famous “hierarchy of needs.” He also validated much of the way you think and act as school communicator… because he too believed we should concentrate on every individual’s strengths and gifts, not their shortcomings. Pretty…
Read MoreHere’s another decision school communicators must make from the get-go. – SCN Encourager
You’ve got to find a psychological “tie-in” for your message. You know, it’s not easy to effectively connect your message to something your audience already understands… and perhaps even loves! Like in my case – bacon. And I gotta tell ya. This chart featuring SOCIAL MEDIA EXPLAINED THE BACON WAY not only caught my attention, I’m now confident…
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